| Campaign | Spend | Clicks | Impr. | Conv. | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|
| Direct Checkout | ABF | Search (Conversions) | $1,135.13 | 578 | 1,564 | 17 | 36.96% | $1.96 | $66.77 |
| Direct Checkout | ABF | Search (Value) | $116.74 | 20 | 182 | 0 | 10.99% | $5.84 | - |
| Phone Promo | Search | LEAD FORM | $37.51 | 12 | 117 | 2 | 10.26% | $3.13 | $18.76 |
| AIA | Search | LEAD FORM | $37.15 | 10 | 160 | 0 | 6.25% | $3.72 | - |
| Phone Promo | Search #2 | $35.80 | 8 | 202 | 1 | 3.96% | $4.48 | $35.80 |
| Direct Checkout | Search | $30.96 | 6 | 869 | 0 | 0.69% | $5.16 | - |
| AIA | PMax #2 | $26.50 | 41 | 1,753 | 1 | 2.34% | $0.65 | $26.50 |
| Phone Promo | PMax | $26.47 | 22 | 477 | 2 | 4.61% | $1.20 | $13.23 |
| Direct Checkout | PMax | $10.56 | 4 | 12 | 0 | 33.33% | $2.64 | - |
| Total | $1,456.82 | 701 | 5,336 | 23 | 13.14% | $2.08 | $63.34 |
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC | CPL |
|---|---|---|---|---|---|---|---|
| AIA Full AI test | $2,898.42 | 1,969 | 85,865 | 130 | 2.29% | $1.47 | $22.30 |
| INTERNET AIR BUSINESS - Dynamic | $2,018.07 | 1,092 | 46,017 | 87 | 2.37% | $1.85 | $23.20 |
| AIA AI test - 2FA | $1,685.64 | 1,190 | 50,916 | 75 | 2.34% | $1.42 | $22.48 |
| [Michael Test] - Dynamic | $618.13 | 236 | 10,779 | 21 | 2.19% | $2.62 | $29.43 |
| Direct Checkout | Sales Campaign [ABF] | $319.71 | 476 | 17,699 | 0 | 2.69% | $0.67 | - |
| AIA Engagement Campaign | $173.75 | 165 | 6,492 | 42 | 2.54% | $1.05 | $4.14 |
| AIA: Traffic | $125.11 | 1,018 | 16,538 | 0 | 6.16% | $0.12 | - |
| Retargetting AIA | $71.26 | 32 | 2,163 | 2 | 1.48% | $2.23 | $35.63 |
| AIA Engagement Campaign - Copy | $63.32 | 105 | 4,461 | 16 | 2.35% | $0.60 | $3.96 |
| Total | $7,973.41 | 6,283 | 240,930 | 373 | 2.61% | $1.27 | $21.38 |
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC | CPL |
|---|---|---|---|---|---|---|---|
| CELL PHONE PROMO | $1,553.93 | 737 | 39,561 | 87 | 1.86% | $2.11 | $17.86 |
| INTERNET AIR BUSINESS V2 | $954.57 | 489 | 21,633 | 37 | 2.26% | $1.95 | $25.80 |
| Internet Air: Traffic V2 | $174.91 | 1,080 | 30,018 | 0 | 3.60% | $0.16 | - |
| Phone Promo - Traffic V2 | $103.62 | 424 | 21,223 | 0 | 2.00% | $0.24 | - |
| Internet Air: Retargeted | $46.88 | 26 | 1,731 | 1 | 1.50% | $1.80 | $46.88 |
| Total | $2,833.91 | 2,756 | 114,166 | 125 | 2.41% | $1.03 | $22.67 |
New ad creatives designed for AT&T Internet Air campaigns.
New ad creatives designed for Cell Phone Promo campaigns.
New ad creatives designed for Ground Fiber campaigns.
4 new email templates created for Ground Fiber outreach campaigns.
A new dedicated landing page was built for AT&T Business Fiber direct checkout.
View Landing Page: fiber-sales.com/att-business-fiber →
